• £300

• 275 designs

• 75 designers

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Logo Design Brief

I run an owners forum for the Renault Twizy (www.twizyowners.com) and need a new logo.

// WHAT IS A TWIZY???
The Twizy is a funky and completely original looking 100% electric car, turning heads wherever it goes. It is great fun to drive and is generally seen as 'cute' by women and 'cool' by guys. It is smaller than a Smart car.
The Twizy is driving in its purest form, with no ABS, no gears, no windows. It is basically just wheels and a chassis, an electric motor and YOU.

// THE FORUM
The community over on the forum are a technical bunch and we generally know more than the Renault dealers about the Twizy. My forum is the go to place for information on the Renault Twizy.

// THE DESIGN
The designs should communicate the uniqueness of the Twizy, its fun nature and it's clean and pure footprint in terms of the environment and its driving style. The designs should also try and communicate 'community' and 'shared knowledge'.
Please do not misinterpret fun as meaning child like. The Twizy is fun, but it's fun in an adult, adventurous, adrenalin-fuelled way.

// VISUAL STYLE
Please try and use solid colours where appropriate. Bright colours are preferable. Please do not use any green or red in your logos. Stick to blues, oranges, yellows or blacks/greys.
I would like to see some very nice stylised original fonts which will most probably be hand drawn. Smooth lines are preferred over sharp jagged edges.

// EXAMPLES
Please do not just copy these logos, they are merely just an example of the style, colouring and creativity I like in my logos. Please use these as inspiration to get your creative juices flowing!

http://www.designcrowd.com/design/61487

http://www.designcrowd.co.uk/design/15361/

http://www.designcrowd.co.uk/design/37418

http://www.designcrowd.co.uk/design/58976

http://www.designcrowd.co.uk/design/39433

http://www.designcrowd.co.uk/design/27195

http://www.designcrowd.co.uk/design/28115

http://www.designcrowd.co.uk/design/13937

http://www.designcrowd.co.uk/design/1352819

http://www.designcrowd.co.uk/design/1165195

http://www.designcrowd.co.uk/design/1388198

http://www.designcrowd.co.uk/design/1072628

http://www.designcrowd.co.uk/design/951799

http://www.designcrowd.co.uk/design/983161

http://www.designcrowd.co.uk/design/905037

http://www.designcrowd.co.uk/design/1390963

http://www.designcrowd.co.uk/design/1276723

http://www.designcrowd.co.uk/design/1250205

http://www.designcrowd.co.uk/design/1164750

http://www.designcrowd.co.uk/design/732498

Target Market(s)

Innovators and early adopters. People that love gadgets and cars. Although remember this is an electric car, so this isn't aimed at petrol heads.

Industry/Entity Type

Environment

Logo Text

TwizyOwners

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name of the website 'TwizyOwners'. This can either be in uppercase, lowercase or titlecase, which ever works best with the design.
  
  - Visual style of the above examples.

Nice to have

• An abstract element of the Twizy incorporated into the text.

Should not have

• Do not include any cliche environmentally friendly images such as a green leaf.
  
  - Please refrain from using literal images of the Twizy.
  
  - Do not include any exhausts (including exhaust fumes), petrol tank imagery or engines.
  
  

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Files

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