• US$470

• 123 designs

• 46 designers

---

Logo Design Brief

We need a new logo design for a 38 year old major appliance retailer based in Garner, NC. Our business is growing and in January we will have 3rd location open. Our business name is "Garner TV & Appliance". This company started as TV retailer in 1977 and added major appliances years later. Three years ago we also added mattress sales. Today, appliances account for 90% of our sales. TVs account for 7% and mattresses account for 3%. We would like our new logo to have design emphasis on the word "Garner" and also incorporate the words "TV", "Appliance", and "Mattress". Garner is the town in NC we are founded and we want to keep this identity. At the same time we plan to continue to grow and open new locations in nearby markets. We are known for our high quality products and very high level of customer care and this is associated with the word "Garner".

Target Market(s)

Central North Carolina home owners 24-65yo
our website is www.garnertv.com and contains our current logo

Industry/Entity Type

Appliance

Logo Text

Garner, TV, Appliance, Mattress

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• We sell products made by GE, Whirlpool, Maytag, KitchenAid, Thermador, Sub Zero, Wolf, etc and our name should somehow project that high end appliances are available inside. Many of our displays are live and fully functional in real kitchen vignettes.
• The uploaded images are appliance ads for the 1950s. Would be cool to see a modern take. Maybe use a line image of a chic housewife in a apron somehow.

Should not have

• Any font that looks like it could have come from your word processor.

---

Files

Download all files - 0.7 MB