Iceman Tube Ice Bag Packaging

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Packaging Design Brief

Company Profile:
Uni-Tat Iceman is a leading ice distributor with a proven track record in quality of products and delivery services. Iceman specializes in ice products and cold chain logistics. Having developed a strong and undeniable presence in the industry over the years, Iceman now has the biggest ice distribution network in Singapore, supplying to end consumers, supermarket chains, hotels, F&B outlets and industries.

Summary:
We are looking to revamp our current packaging design. Our company specializes in manufacturing ice, and the packaging will be for our Tube Ice. The design should convey a sense of speedy and prompt delivery.

Requirements:
1. Displaying Sponsorship
We are currently sponsoring Singapore's 50th year anniversary and want to include the attached flag to the packaging for a span of a year. The design should show "NDP50 Sponsor" next to the flag logo. Logo should be obvious but should not dominate the design. We will be removing it after 1 year, so please take that into account with the design.

2. Company Bag Detail
Our Company Information should also be included in the packaging. The details are as follows: Uni-Tat Ice & Marketing Pte Ltd, Paya Ubi Industrial Park, #01-26, Singapore 408933. Contact 6744 8484, cs@iceman.com.sg. Website is Iceman.com.sg. Company details should also be obvious but not dominate the design.

3. Branding & Logo
We are branded as Iceman, and the logo is attached. The brand name and logo should be the most prominent of the design. You can alter the brand name font if necessary. The company slogan is: "You Ring... ...We Bring," and is an optional addition.

4. Product Sizes
There are two different sizes of ice (Baby & Big). The size should be listed on the bag designs or have a differentiation in design to aid our salesman and warehouse persons.

4. Coloring
Our packaging will be limited to 3 colors, two for the sponsorship flag (white & red), and one for the rest of the detail. I've attached a photo of the current packaging to aid in the design.

Target Market(s)

Consumers and FNB Outlets

Industry/Entity Type

Baby


Look and feel

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Logo Tuesday, 10 March 2015 09:58:44
Tuesday, March 10, 2015