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The Art of Africa
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This customer received 101 logo designs from 24 designers. They chose this logo design from ravi as the winning design.
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£120
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101 designs
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24 designers
Logo Design Brief
Key words for this brief are luxury, contemporary, artisanal, authentically African.
I would like to create a logo which can be used online and on stationery called The Art of Africa.
I would like the design to be clean, contemporary and luxurious. Brands will include jewellery, fashionable handbags, home wares, art, hotels and food and wine. The Art of Africa will operate online and through retail.
The brand will be positioned as 'Selectively seeking and showcasing luxury, artisanal African brands designed with the best craftsmanship and founded with a social conscience'.
No obvious maps of Africa please.
Updates
Project Deadline Extended
Reason: Thank you for all your submissions.
I am extending this project for a few more days as I would like to narrow this down and start focusing on a specific direction.
The key things I am looking for in the design are:
- luxury, contemporary look and feel
- a logo that contains a mark - and the mark can be used to represent the brand on its own or used together with the logo - so it needs to be unique
- 'The Art of Africa' is a brand platform that will showcase jewellery, fashion, art, home wares products sourced from luxury, artisanal brands so it needs to be representative of this
What I am not looking for:
- Nothing too generic or obvious - e.g. a map of Africa
- This is not a fair trade brand so I don't want anything that resembles rustic, fair trade look and feel
Added Sunday, December 14, 2014
Target Market(s)
Affluent, well-travelled consumers who appreciate the finer things in life.
Industry/Entity Type
Retail
Logo Text
The Art of Africa displayed on the logo
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo needs to be adaptable for use on a website, stationery, branding elements. Pictorial logo that can stand alone and represent the brand as a picture or be used together with the brand name.
Needs to be luxury, contemporary, artisanal, authentically African.
Nice to have
- .
Should not have
- A map of the continent of Africa in an obvious way.