Logo Revamp

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This customer received 100 logo designs from 26 designers. They chose this logo design from Expendables? as the winning design.
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Our existing logo was thrown together in a hurry but has now been utilized for over 7 years and is widely deployed. We do not want to replace our existing branded items so we are not after a rebrand but rather a revamp with a quality logo to utilize for future works. We would like to continue using the Northern Territory shape in the ochre colour however we are happy for it to be restyled. There is also a stylised cross within the existing logo which is an unobtrusive reference to the companies Christian values, if this could be maintained that would be great. We deal primarily with commercial clients and require a professional feel to our logo. I have included an earlier logo to help understand the evolution of our company and logo
Target Market(s)
Commercial/Corporate Customers
Industry/Entity Type
It Company
Logo Text
PC, Pattemore Constructions (Optional)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Outline of Northern Territory map (Australia)
- Existing colour or similar
Nice to have
- Stylised unobtrusive cross
- "PC" Initials within logo
Should not have
- Major redesign which would render our existing branded products obsolete