• US$175

• 43 designs

• 21 designers

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Logo Design Brief

- INTRO: Please read our statement carefully, as we are a lean startup with intent to establish an ongoing working relationship with a preferred graphic designer as our business grows. We have guaranteed payment for this job with intent to receive an enduring design of professional quality, with the selected artist becoming our “go-to” designer of choice for future branding work. Furthermore, we will credit your design work on our web site in a “credits/details” section. In this case, we favor high quality over speed of delivery and are available to answer questions and work on drafts.

- BRAND AND PURPOSE: Our web store is called "Hoplite Outfitters”. Our main line of products is branded as "Stand TO!” We prefer a logo that can be paired with text delineating both “Hoplite Outfitters” and “Stand TO!” brands with minor variations between the two, or having carefully designed common visual cues that show a close relationship. Our Hoplite Outfitters storefront and Stand TO! brand markets camping, survival, and disaster preparedness equipment.

- VISUAL INSPIRATIONS: We have in mind artwork that depicts a stylized/simplified form of a traditional Greek hoplite shield, perhaps paired with a figure and/or spear. We need these inspirations distilled down to essential visual cues and avoid appearing too much like a high school mascot or cartoon. For the Hoplite Outfitters text, we envision a font and texture that is memorable and flexible for on-screen use. For the “Stand TO!” text, we are open to professional input on presentation and style. We have imagined the word “Stand” featuring small caps so the whole phrase has a strong balanced appearance.

- COLORS: Composition must be kept to a few colors; in addition to appearing our web site, we envision being able to embroider or screen a version of the logo on cloth items. We prefer strong colors that can provide immediate brand recognition, for example, black gold, and crimson.

- FEELINGS/EMOTIONS: Our logo must convey strength, protection, and readiness, and above all else be immediately recognizable. Simplicity of design is important to allow for versatility of application (web page, screen print, embroidery) without looking cartoonish.

- CONCLUSION: We hope you view the above info as general guidelines and not as hard barriers. We look forward to seeing creative and innovative submissions, and are willing to work through drafts and iterations so we can get it right.

Target Market(s)

US consumers looking for camping and survival equipment.

Industry/Entity Type

Graphic Designer

Logo Text

Hoplite Outfitters

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Semi serif preferred

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A strong and clean appearance, along with visual coherence between text and symbols. Design should work on a web page, screen print, or embroidery. The logo should look good on a patch, so its boundary should be circular. or it should at least look good when placed in a circular boundary.

Should not have

• Should not have too many colors. Should not look like a cartoon. The colors and look/feel as presented by the DesignCrowd interface are general guidelines. We are a bit constrained by this interface and look forward to working together to share information and expectations.

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Files

Download all files - 1.9 MB