• A$160

• 43 designs

• 25 designers

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Logo Design Brief

I want a logo for a nutrition business based in Canberra, Australia. The business philosophy is about 'Easily Digestible, Nutritionally Dense real foods'.

The business is intended to help educate and inform people about healthy eating, to enable them to make better choices when buying, preparing and eating food.

Healthy eating in this sense is a premise of: unprocessed, no sugar, real, whole foods - can include healthy fats, vegetables, fruit, dairy, meat, whole grains, and nuts/seeds. - it's not strictly paleo, not strictly any particular diet, and the concept is intended that - within these basic premises - there may be a range of different diets for different individuals - for example, paleo, vegan, vegetarian, dairy free or gluten free can all be accommodated through the EDNR real food concept. They're all variations of a theme.

I want to be able to use the logo for a business facebook page, website, business card, food packaging...

The key colour I'm after is a fresh green. I want a logo that's not overly complex.

I've drafted the attached rough sketch as a starting point. I'd be more than happy with some better graphics of this exact logo, or am happy if there are better ideas which are completely unrelated to what I've drafted. The logo doesn't necessarily need to include a food product and, in some ways, might be better if it didn't. The sketch attached represents to me a person (my partner has interpreted a funky little primal guy doing his thing), a star or stamp of approval

Target Market(s)

adults wanting to live healthy lifestyles

Industry/Entity Type

Nutrition

Logo Text

EDNR real foods

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files