Intensive course Driving School

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Logo Design Brief
A new Driving School which will solely offer Intensive driving courses over a 2 - 10 days
It is a school which will need to attract the average age of 17 year old
Powerful logo with the main colour being bright blue. As the school is called “Speedy Pass” I would like speed reflected in the logo somehow. The whole of the logo should say “Speedy Pass Driving School”
The logo will be on vehicles as well as usual letterhead, website etc so will not need to much detail as it will be seen at a distance and at speed on the vehicles.
Target Market(s)
17 - 20 yr olds
Industry/Entity Type
School
Logo Text
Speedy Pass Driving School
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Main colour to be bright blue