Experience Theatre Project

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This customer received 122 logo designs from 26 designers. They chose this logo design from imukha as the winning design.
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Logo Design Brief
We are looking for a logo design to fit a progressive, creative, non-profit theater group with an emphasis on "the experience" of live theater. When you walk in the door, you are part of the show in a sense, part of the experience. We will incorporate elements of technology and creativity to make theater more immersive, as if you're taking a ride at Disneyland. We essentially will attempt to bring to audiences something more than just a theater show. We strive to make shows more interactive than passive. Instead of seeing a play, the audience should be able to feel, smell, even interact with the show at times.
Target Market(s)
middle to upper class theater goers in their 30s, 40s, 50s. Kids workshops in theater and performing arts will also be offered afternoons and weekends.
Industry/Entity Type
Non-Profit
Logo Text
Experience Theatre Project
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Oswald, Felix Titling, along the lines of what is old is MODERN
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity, and easily identifiable even from a distance. It must easily convert to a black & white logo (the website in production is all black in the background). That is NOT to say the logo must be designed in black & white. It is to say that the logo should easily convert to a B&W design for ease of use. The details must not be too small. The image should be to the LEFT of the words (not above), and do NOT USE A GENERIC IMAGE as the image. The image to the left of the words should be thoughtful and lend itself to the project description.
Nice to have
- Would like the word "EXPERIENCE" to be somehow emphasized. Prefer a nice strong color like red or deep midnight blue to be incorporated somehow (not one of each, one or the other). Keep in mind that the dark color must stand out somehow on a black background
Should not have
- Anything frilly or dated, no orange, no light colored colors like pink or aquamarine. No script fonts. No dark fonts that cannot be easily seen on a black background.