Website re-design for a Gardening - Vegetable Growing -Compost Ecommerce site

Want to win a job like this?
This customer received 116 web designs from 9 designers. They chose this web design from pb as the winning design.
Join for free Find Design JobsWeb Design Brief
We need a "green & organic" looking web design for The Compost Shop website re-design. The website sells garden and landscape supplies, and specialises in composites and vegetable growing products which are sold nationwide throughout the UK.
This project is for a homepage & content page design which can be used as a template to create other pages through the site, ideally with css and coding for a joomla template.
Our customer base is made up of gardeners & vegetable growers. The site is an ecommerce site run on Joomla CMS, we will be converting the design into a joomla template.
The Home page will contain information and attractive garden & vegetable growing images linking to information and product / shop category pages.
Current site: www.thecompostshop.co.uk
Sites I like the look of :
http://thegreenergardener.com/index.php
http://scrapbook.channel4.com
http://www.wigglywigglers.co.uk/
http://www.villagedairy.co.uk
Updates
Hi Guys!
Feel free to use different colour schemes from the three colours i have suggested in the brief.
I am open to any suggestions, but a modern look and feel is preferred.
Added Monday, November 17, 2014
Target Market(s)
Home owners, vegetable growers and keen gardeners
Industry/Entity Type
Landscape
Coding
Coded - Design and coding required
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a white main content background