• US$125

• 34 designs

• 9 designers

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Business Card Design Brief

This project is to design a folded business card for ONSITE FITNESS; to be used in a business development capacity by the owner. The business card should communicate WHAT Onsite Fitness is and HOW property managers can implement onsite fitness at their property, without additive verbal explanation.

As long as it is standard-size, you may use either a horizontal or vertical layout, folded business card. You may use either an even-set or off-set layout, though an even-set layout may give you additional space. You should also considering using the back of the card (possibly for the QR code).

Imagine that you are handed this card by a friend who thought you might be interested in this service. By looking at the front of the card, you have a basic understanding that this business provides fitness-related services for office properties. You are interested because you are a property manager, but wonder how this would really work at your property.

When you look at the inside of the business card, you understand how onsite fitness can be offered at your property, easily and with zero cost.

About the Business:
Onsite Fitness provides fun, energizing fitness programming to commercial office and residential communities. Our programs are designed to enhance the participants’ workplace experience and help participants recapture the joy of health. Our mission is to energize communities by making fitness fun, convenient and accessible.

The most universal and recognizable offering in our program is group fitness classes (i.e. yoga, Zumba, boot camp), held on-site at the office building or apartment complex. The accessibility and convenience of the classes is a key aspect of the business, second only to a commitment to extraordinary fitness programming.

Objective:
A successful b-card design must address both of the following objectives:
1) help the audience immediately connect fitness and commercial office space. A property manager looking at the front of the business card should immediately think “onsite fitness at my commercial office property”

2) overcome objections about cost and implementation. A property manager scanning the inside of the business card should understand how simple and low-cost the service is

A company flyer has been uploaded, for reference purposes only.

Target Market(s)

Property managers and owners of both commercial office buildings and residential communities. These are 30- 50 year old semi-professionals.

Industry/Entity Type

Residential

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Logo
  - Contact information
  Name: Dao Whissen
  Title: Founder
  Phone: 714-717-2246
  Email: dao@oconsitefitness.com
  URL: www.oconsitefitness.com
  
  The following KEY POINTS SHOULD BE ADDRESSED, whether as text, illustration, image or concept. The points are likely best addressed on the inside of the folded business card.
  
  - On-site fitness is a prestigious amenity for Class A properties (image may be a commercial office building; image provided)
  
  - Fitness classes are held in empty office spaces 1-3 times a week (image may be an empty office; image provided)
  
  - Onsite Fitness is full-service providing all staffing, fitness equipment, and administration
  
  - Zero cost to property; class fees paid by participants fitness class (image may be fitness class; image provided)

Nice to have

• You may use images, text or any combination to communicate the following key points. Some stock photos are provided (print-ready files will be provided when a design has been chosen) but are not required to be in the design. You may use other images, vectors, representations.

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Files

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