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Zentelligence Logo
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This customer received 120 logo designs from 46 designers. They chose this logo design from KAPS Design as the winning design.
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A$520
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120 designs
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46 designers
Logo Design Brief
New startup called Zentelligence (Zen + Intelligence) and will primarily operate in the sustainable / responsible investment space. It will inform investors on optimising their investments as well as advise businesses on becoming better investment prospects.
The Zen is to represent "low stress", calmness, quiet confidence. The intelligence refers to analytics, informed decisions, reliable, consistent.
The responsible / sustainable business space is one that balances financial success with progressing society and protecting nature. It understands that society needs a healthy natural environment to survive and financial success in the long term depends on a smooth functioning social context.
Beyond these elements it is desirable for the design to communicate integrity, trust, partner, collaboration, innovation, growth.
Logo design must work with and without company name.
Please note: separate contests (already paid) for business card & stationary design will follow selection of an appropriate logo.
Updates
Hi All,
Many thanks for your submissions.
Many of the designs create a logo using 'Z', this need not be the case. Unless it's integrated and separable from the name, the use of 'Z' is probably undesirable.
Ideally, in addition to the intent described in the brief, the logo will communicate an integration / blending / merging of
1. Business / Economic
2. People / Society
3. Nature / Ecology
Describing your concept and where the various elements nuances have come from will help me better understand and engage with your design.
Thanks.
Added Friday, November 14, 2014
Target Market(s)
Medium sized businesses
Wealth optimising and ethical / responsible investors
Industry/Entity Type
Environment
Logo Text
zentelligence (logo must work with and without company name)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Reflect 'intelligence' (analytics, evidence-driven) with a 'zen' (calm) style
Nice to have
- Could use colours to highlight dimensions e.g. economic (blue), social (red) and nature (green). Designers should feel free to over-rule these colours as the totality of the logo is more important.
Should not have
- Should not focus on the word or a specific letter e.g. 'Z'.
Should not focus on 'zen' that is no meditating or yoga figures