• €300

• 95 designs

• 31 designers

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Logo Design Brief

Onzoom
The company onzoom is founded in 2012 by 3 people in the Netherlands. Onzoom works on a special tool for dentists. With this tool its possible for a dentist to check the dental health of a patient through the web without the patient actually sitting in the dental chair. The patient takes home a special dental camera which he can connect to the usb port of his/her computer. After browsing to the website of his/her own dentist its possible to connect to the dentist live through the web application. After connection its possible to have a chat/videochat and the dentist will get a live feed of the dentalcamera and can make HD pictures of every tooth.

Mission
The mission of onZoom is to increase accessibility of certain services. The brandname onZoom comes from "to bring closer". Onzoom is a online company like Apple, Google, Amazon. On the edge of technology and building new products that don't really exist yet. Since our products dont exist before we create them in general we won't have any competition when we startout. Onzooom changes the way businesses operate. For instance the dental tool might change the way we visit the dentist today.

Target Audience
Onzoom is mainly a business to business company. The current target audience is dentists but as said earlier onZoom is not limited by only the dental field. The dentist is a good archetypical character of our customer. High educated, specialist, frontrunner in technology, wants to invest to have an edge on competitors, wants to give his/her customers the maximum possible service. Onzoom wants to sell its products worldwide so its not bounded by location.

The goal of this project
The goal of this project is to gain a logo we can use on our website, communication, business cards and maybe even use on events or shows.

What we want to communicate
Some keywords that define the brand:
- Bring closer
- Professionals
- Reliability
- Innovation
- Technology
- New media
- Internet
- Edgy
- Future
- Diagnostics

Target Market(s)

Onzoom is mainly a business to business company. The current target audience is dentists but as said earlier onZoom is not limited by only the dental

Industry/Entity Type

Building

Logo Text

Onzoom

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We want the name and payoff to be present in the logo.
  
  Name:Onzoom
  Payoff: Future diagnostics

Nice to have

• It would be nice if the logo has a conceptual touch that aims on the core of our business bringing clients or patients closer through the web.
  
  It would also be nice if the logo has a recognizable part we can use even without the name attached. So if people see it they know For instance mercedes which has the star or WWF which has the panda.

Should not have

• Although onZoom currently works on a dental application Onzoom is not only limited by the dental field. The application of the camera streaming over a web application might be used in different fields in the future. This means that we don't want the logo to be limited to only the dental field for instance by introducing teeth or mouths in the logo. Although its not forbidden to move to the healthside actually the first product is used in the health industry so the logo must not contrast that.

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