Membership Flyer Design Project
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This customer received 77 flyer designs from 22 designers. They chose this flyer design from QadirKhan as the winning design.
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Flyer Design Brief
We need a one page double sided 8.5x11 inch flyer to promote membership in our professional association serving human resource professionals in Southern California. the association is dedicated to the continuous enhancement of human resources through networking, learning, and advocacy.
PRIMARY COLORS
NAVY
PANTONE® 282 C
RGB: 00, 33, 71 / HTML: 002147
CMYK: 100, 68, 00, 54
OPAQUE WHITE
RGB: 255, 255, 255 / HTML: FFFFFF
CMYK: 00, 00, 00, 00
GOLD
PANTONE® 1235 C
RGB: 255, 182, 18 / HTML: FFB612
CMYK: 00, 29, 91, 00
SECONDARY COLORS
RED
PANTONE® 186 C
RGB: 198, 12, 48 / HTML: C60C30
CMYK: 00, 100, 81, 04
LIGHT BLUE
PANTONE® 279 C
RGB: 75, 146, 219 / HTML: 4B92DB
CMYK: 68, 34, 00, 00
GREY
PANTONE® 429 C
RGB: 165, 172, 175 / HTML A5ACAF
CMYK: 03, 00, 00, 32
Updates
Project Deadline Extended
Reason: We are extending the deadline to allow stakeholders to meet in person on Tuesday morning PT to review. I will follow up with the four designs we like best as of today.
Added Saturday, January 19, 2013
We selected one design from QadirKhan, Phobos and smart. I will begin to eliminate designs.
Added Thursday, January 24, 2013
Target Market(s)
The demographics of our prospect audience is 65+% female, 60% 30-50 years old, and 90% from Southern California.
Industry/Entity Type
Learning
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- #1 PIHRA logo (attached)
#2 Affiliate of SHRM logo (attached)
#3 contact information
Professionals In Human Resources Association (PIHRA)
360 N Sepulveda Blvd, Ste 2020
El Segundo, CA 90245
+1 (310) 416-1210
Fax +1 (310) 416-9055
www.pihra.org
#4 About PIHRA
The Professionals In Human Resources Association (PIHRA) is the largest affiliate chapter of the Society for Human Resource Management (SHRM). Representing more than 3,500 individual members from over 2,500 companies, PIHRA is organized into 16 locations, serving communities in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Founded in 1944, PIHRA is dedicated to the continuous enhancement of human resources through networking learning and advocacy.
#5 call to action ribbon/banner
Not A Member Yet? Sign Up Now! pihra.org/join
#Exclusive Member Benefits
Special rates to local, regional, and state programs ($615 value)
Complementary monthly webinars ($588 value)
LawRoom weekly briefing, forms, policies, and checklists ($195 value)
Employment Law Helpline ($399 value)
PIHRAeScope newsletter ($35 value)
Access to LinkedIn and listserv groups
Special discounts from 5% to 15% of affinity partners' products and services
#6 Annual Member Dues
$150 to join
$125 to renew
#7 insert three images
diverse group of business people attending a seminar/conference
diverse group of people networking in a non-business setting
California state capital building
#8 Locations:
pihra.org/locations
Anaheim
Burbank
Camarillo
Irvine
Los Angeles (downtown)
Long Beach
Manhattan Beach
Palmdale
Palm Desert
Pasadena
Pomona
Riverside
Santa Clarita
Santa Monica
Temecula
Woodland Hills
#Social Media icons:
Facebook
LinkedIn
Twitter
YouTube
Pinterest