Hi I was wondering if I could get a little more information on the demographic you are aiming for?

Also I can see from your website that your colour scheme is red, white and black; would you like the new logo to fit with this?

Thanks
James

Great questions. I can''t believe I didn''t put anything about the color scheme on there, because it is definitely changing to a blue, grey, and black theme. We used to see almost nothing but 20-35 year old shoppers in a college town location, but in Texas we get a much more diverse 20-70 year old crowd. The hip hop looking dude with sunglasses in the logo is probably a little too cool for a lot of our shoppers. Something more sophisticated and classy would probably appeal to our customers a little better down here.