• US$320

• 47 designs

• 13 designers

---

Logo Design Brief

We're a new adventure tour company in Las Vegas, where we take people from all over the world off the strip and give them a new adventure experience in the absolutely gorgeous Red Rock Canyon, located just 20 miles from Las Vegas. We provide scooter tours of the 13 miles scenic loop where people have an absolute blast riding a cute scooter in some of the most awe-inspiring scenery in the world.

Red Rock Scooter Tours will be the first tour offered, but will later be part of multiple tours offered including ATV tours, dual-sport motorcycle, and Razor Tours all in the beautiful Red Rock area of the Mojave Desert. The name of the larger company will be Red Rock Adventure Tours. The logo for Red Rock Scooter Tours and Red Rock Adventure tours should be nearly interchangeable once we expand. This will be our first logo, one does not currently exist as this is a new company.

We need a logo that is consistent with the beauty of the Red Rock Canyon - displaying the awesome bold colors of the desert and particularly the Red Rocks. The theme needs to suggest awesome beauty, bold colors, natural landscapes, and fun. The logo and theme need to then be useable in a consistent way as a graphic on the side of the scooters, so that all scooters are uniform, and the graphic on the side of our 15-passenger shuttle van. Image and logo of course will then be used on our new website.

The scooter used will be a Honda Metropolitan, beige/tan color and the logo should cover the side area - newer model of scooter. I can forward images. Van will be typical white 15 passenger van - images available.

To get colors and inspiration google pics of Red Rock Canyon in Las Vegas. I can forward pics as well.

Target Market(s)

Travelers from all over the world that visit Las Vegas each day that are looking for great fun on a scooter, in one of the world's most beautiful scenic settings.

Industry/Entity Type

It Company

Logo Text

Red Rock Scooter Tours

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Bold colors that reflect the colors of the Red Rock Canyon area the invoke images of awesome natural beauty. The colors should be a big part of the theme in the logo so they're transferrable as the graphic on the side of the scooters and the side of the shuttle van, to ensure a consistent image to the customer throughout their entire tour.

Nice to have

• I'd like an impressive main image - perhaps of one of the Red Rock mountain as seen in FILE 5. A really good image of the same mountain is FILE 24, with plant life in the foreground. That image would be ideal to replicate as the logo, just in a modern, not photographed image. Perhaps someone could take that same image and do a close artistic interpretation of it. That red stripe is so dominant in the Red Rocks and so memorable to all who see, I think that highlighting these colors and particularly that red stripe would be a very good idea. In fact I think it would be awesome if that red strip seen in the actual Rocks would be a dominant them carried through in the logo, as well as the graphic on the scooter and the van. It's really the signature of the Red Rock area, so this should definitely be explored and used creatively. Perhaps even using that mountain but making it a unique, contemporary graphical interpretation in some way would be worth looking at.

Should not have

• No stuffy traditional graphics. Image needs to suggest the beauty of the red rocks and the idea of letting your hair down and trying something new on the scooter, and just being ready to have a blast!

---

Files

Download all files - 15.6 MB