• US$200

• 8 designs

• 3 designers

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Banner Ad Design Brief

We need 4 banner ads with corresponding landing pages for our conference's mobile app. The attached document (Banner & Landing Page Content) lists the content for each banner/landing page combination. There is also an attachment with the HCSS logo and other product logos, as well as a file with some screenshots to use. The Sample Docs file shows what the opening screen of the mobile app will look like.

About HCSS

Founded in 1986, HCSS is the market leader for innovative software solutions for the heavy civil construction industry. Our suite of products, including the bestsellers HeavyBid® and HeavyJob®, are used by more than 40,000 workers every day to improve their proficiency at estimating, job management, resource management, safety and equipment maintenance. HCSS also offers new mobile applications and cloud computing services so companies can work on a wide array of devices including laptops, tablets and smartphones.

In addition to high quality software, HCSS is best known for providing world-class customer service, and for its friendly, employee-ownership culture. We offer a full range of professional support options to help customers maximize their software investment including implementation planning, training and INSTANT 24/7 phone support.


Project description

Every year, HCSS hosts a popular users group meeting where 800 - 1,000 of our customers attend a 3-day meeting in Houston TX to learn how to more effectively use our software, network with industry peers, and provide feedback on future changes to the software. 2013 will be our 24th annual meeting.

This year we will have a Mobile App for our event. Within the app, we will have banner ads to promote certain pieces of our event.

HCSS Brand personality traits - Innovative, market leader, competent, professional, masculine, friendly, and helpful. We've been in business for 27 years, and we are known for our world-class customer support and friendly helpful employees.

Target Market(s)

Construction company executives, estimators, project managers, equipment managers, and IT support. We mainly target US and Canadian customers.

Industry/Entity Type

Construction

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Banner specs: 320 x 55 pixels (width x height). Final file will be .jpg or .png at 72dpi. No visible outside graphic borders
  
  Landing Page specs: 320x418 pixels (width x height). Final file will be .jpg or .png at 72dpi. No visible outside graphic borders. May contain graphic buttons or “hot spots” that link users to provided webpage URLs (recommended button size: at least 64x64 pixels).
  
  Colors - We want our green (PMS 356) to be the dominant color. Orange (C=0, M=48, Y=98, K=0) can be used as an accent color.

Nice to have

• When customers view the banner ads, we want them to get the following feelings:
  
  Professional meeting
  Innovative technologies
  Helpful

Should not have

• Feminine design - our industry is largely male construction professionals.
  
  Don't use script or other goofy fonts
  Logo that is too small
  Too much text
  A design that doesn't project a professional or innovative image
  

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Files

Download all files - 18.9 MB