• US$150

• 59 designs

• 20 designers

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Logo Design Brief

We need a fun, friendly design for a company in Zimbabwe. The company has set up a facility that allows civil servants to purchase products (phones, bicycles, beds - anything really) on direct debit over a number of months through their bank. This is not a facility widely available in Zimbabwe and is a relatively new and exciting concept here. The final logo would need to be predominantly red (deep red, not fire engine). The design should position the company as approachable and not too corporate or expensive/intimidating. We are putting products within reach of people who would otherwise not have afforded them. 'Katundu' is a word that means 'luggage' or 'stuff' in the local language. We are looking for a logo with an easy-going look like amazon or skype but no link to either of these! It doesn't necessarily have to look African.

Target Market(s)

Lower end of the market

Industry/Entity Type

Business

Logo Text

"Katundu" Can include payoff line - "Everything within reach"

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear, simple text, not too busy. Easy to read.

Nice to have

• A simple symbol denoting ease or aspiration.

Should not have

• Too many colours, too much clutter.

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Files

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