• A$240

• 50 designs

• 7 designers

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Packaging Design Brief

Hi Guys,
We need a label designed for a tin (dimensions: 175mm height x 127mm diameter).
The product is a milk powder product for babies, infants and toddlers. There are three different products, which are all milk powder formula but aimed at the following groups:

1
0-6个月婴儿 适用

2
6-12个月婴儿适用

3
12个月以上婴儿适用

Therefore we need three slightly different labels designed with the background of the labels being the same with only the title of the product changing. The title of the product (see above 1, 2 3) should be in the same text as the existing KangaKids logo text. Each label should be a continuous picture which wraps around the entire tin. The Kangakids logo should also be on the tin (see attached).
The number 1, 2 and 3 should be larger with the other Chinese writing underneath, as above layout. (See existing brands such as Karicare to get a better idea of what I mean)
Please also use the Australian Made logo (which we are registered to use).
We would like a label that reflects the Australian made origin of the product, some cows, some grass a river, perhaps a homestead. Something that is clean, outdoors with a slightly cartoon type vibe. The design should reflect our logo ethos.
There are various other incorporations in the label which need to be overlaid (nutrition tables etc) but that can be done after the label has been designed.
Thanks for your help.
Regards,
The KangaKids Team

Target Market(s)

Chinese mothers

Industry/Entity Type

Nutrition

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our logo (attached), points set out above
• See .png logo for how the complete logo should look: picture with KangaKids wording below it and Chinese wording below that.
• Use both vector files to make up total logo (Chinese writing is separate vector file to picture with KangaKids wording)

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Files

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