• A$170

• 50 designs

• 9 designers

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Graphic Design Brief

Hi!

I would like to get some stubby coolers designed (a fabric or foam device that is designed to insulate a beverage can or bottle). These will be sold to holiday makers that flock to the town.

My target audience is 18-30 year olds that come to the Japanese snow resort to party and to Ski/snowboard in the best powder snow in the world.

I have a few ideas that could be incorporated;
- snowboarder and skier (need one of each)
- Mt Yotei
- the words 'Hanazono, Niseko, Hirafu, Annupuri '
- Japanese culture i.e. Onsen, sushi, chop sticks

The final design needs to be a fun reminder of their holiday.

I would also like to put a small logo on it being; '3BIDDYS' where the '3' can be the capital 'B'.

I have attached a picture of a 'stubby cooler' to give you an idea of the size. The image you come up with can cover the entire area (except for the base and inside). It can printed as any colour and can also be a full colour picture.
Also attached is a picture of a skier doing what's known as 'spread eagle', I love this picture - its funny! Another is an example of a snowboard trick - a hand plant. And Mt Yotei. And a few random pictures for you, some old, some new

Target Market(s)

18-30 year olds.
Ski and snowboard enthusiasts, traveling from abroad to Japan.

Industry/Entity Type

Town

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words 'NISEKO'
• A very small '3BIDDYS' mentioned somewhere, or a cool logo for that..
• A skier & a snowboarder doing tricks or riding thru deep powder snow. one female, the other a male.

Nice to have

• Picture/ drawing/ outline of Mt Yotei, Japan
• Some classic Japanese culture, i.e sumo, geisha, Japanese Rising Sun etc.
• I would really like the customer to feel like they are taking a piece of the fun times they had on their holiday, back home. A funny but not tacky, reminder of the amazing snow and fun times.

Should not have

• stick figures

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Files

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