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Australian Custom Cycle Clothing importer needs a sensational womens design
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This customer received 9 graphic designs from 4 designers. They chose this graphic design from brackendesignhouse as the winning design.
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A$130
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9 designs
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4 designers
Graphic Design Brief
The project is to design artwork for a Jersey (top) and Knicks (shorts) for purchase specifically for women cyclists.
We have an example of one very successful design and we need another just as sensational.
The printing process is sublimation so vector files are required.
Typical popular designs can be found at;
http://www.giant-bicycles.com/en-au/teamsriders/team/stay.true.racing/92/
http://www.womensdesignproject.com/
http://velociosports.com/category/gallery/photos/
This project will only suit a designer who really 'gets' women's sporting apparel design. Re-use of design elements used on http://www.womensdesignproject.com/ is a possibility, as this was our first very successful design and would provide a link across existing marketing resources.
Updates
Project Deadline Extended Reason: Inadequate number of responses. If several suitable designs are submitted we will consider taking more than one as we plan releasing a new design every 3 months. Added Saturday, November 08, 2014
Target Market(s)
Fairly Keen Female Cyclists who like to wear clothing that looks good
Industry/Entity Type
Marketing
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black is fairly popular as a main base color
Nice to have
- Classy look without being too flowery
Should not have
- Not too much pink