Retail Jewelry Store-Direct Mail Brochure
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This customer received 19 print designs from 3 designers. They chose this print design from Pinky as the winning design.
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Print Design Brief
I need help with a 8- panel direct mail piece. This a a really fun event we will be holding for our clients December 8th-13th. I am thinking of calling it 'Customer FAshion week " or "Jewelry Fashion Week"
****I will be providing copy and art for at least 5 of the panels****
****I do not expect you to use all images I have downloaded..Just want to give you some creative choices..........
We will feature different designers/collections everyday. We will have incentives attached to each day. We are going to have fun incentives like an extra 5% off for bringing a friend to our store. We will also have chocolates available in the shape of rings and gemstones and coupons on flaps....see the website: www.promisemechocolate.com. 5 of the panels will have vendor supplied graphics.I need you to design the Cover panel, the mail panel, and the flap.....Give the direct mail piece a theme and feel.....
I have enclosed a schematic of the direct mail piece..
I can guide you on placement of panels
I have already started to load vendor files and images...
The final design should communicate fun and holiday excitement....
We are a Retailer of fine and unique jewelry and have been in business 61 years..We like to have fun...I do not like to put out boring advertising so I decided to give Design Crowd a shot..... I have now made this non-refundable..So I am committed.....
Updates
Added the pictures of the promise me chocolate gemstone candies..
One panel should have this on it with some caption that says.....
Come in this week and sample our special gemstone chocolates ,made by the promise me chocolate....
Added Wednesday, October 29, 2014
Thank you everyone who is taking on this project..I am so excited to have everyone's help.....
As Of now My plan is to have 5 vendor panels 4 of the 5 panels are being loaded or will be loaded for your access by Monday...
When you are doing your designs just leave a panel blank if I have not sent the vendor panel.....
One of the panels I need you to layout,,It is for Angelica Bracelets and I have loaded a lot of copy already ..
Most importantly I need your creativity to give the piece some feel/theme.....
I am open minded ......
Ladies Jewelry Week will run December 8th-14th
Monday 8th-Pearls Days-ad coming
Tuesday- 9th Elle Days-see ad furnished
Wed- 10th Angelica-You layout please--images furnished
Thursday 11th Belletoille Part-a d already uploaded
Friday 12th Diamonds in Motion -ad coming
That leaves 3 panels you can talk about:
our special chocolate gemstone candy
Filling out a wishlist
Get free give-aways
Free gift wrapping
Special savings coupons..
Added Friday, October 31, 2014
Just uploaded vendor page for pearls ...
Added Friday, October 31, 2014
What type of files does everyone prefer??? One of my vendors is sending the final pre-made panel..
Dan
Added Monday, November 03, 2014
I have added an example of what I am looking for in reference to wish lists..
I want a panel that talks about:
Come in all week to sample our delicious Ellis Jewelers Gemstone Candies and fill out your holiday wish list..
We will donate 5$ to the American Cancer Society for each completed wish list....
Added Monday, November 03, 2014
For the Angelica panel:
Buy any two Angelica bracelets and get a third one for free*
Must be of equal or lesser value.....
Added Monday, November 03, 2014
I have uploaded the 5th panel.....I will have the pdf version tommorrow morning..in the meantime you may lay this panel in so I can get a look....
Thanks
Added Monday, November 03, 2014
Target Market(s)
My target is my current clients of my jewelry store..I am mailing this out to my top 2500-3000 clients..aged 25-60..
Industry/Entity Type
Advertising
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fun, ..I am open minded...I feel like the piece should be slanted towards females....But we are happy for guys to shop also....
I will supply vendor images and pages to you .
I have uploaded 1.Elle 2. Belleetoille 3.Angelica images(We will call this Angelica Day) The offer is buy any 2 Angelica bracelets and get a 3rd one free ....
Also Come in on this day and enter to win a free angelica bracelt...