Logo Design for totally unique dessert item!

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Contest winning design

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This customer received 23 logo designs from 10 designers. They chose this logo design from Soula Vetter as the winning design.

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Logo Design Brief

We need a primary logo designed for a new company based in the Boston Massachusetts area called Pie On The Fly. The item is a Pie Cone, we literally scoop pie filling into waffle cones and top with your choice of "crunch factor", "drizzle" and whipped cream. The pie cones will be sold from a food truck (hence the "On The Fly" name). Although this is a simple concept, no one is doing it, it is totally unique, at least in my market. We would like to see designs that are very eye catching, fun and depict the pie cone product. The design will be used later to wrap a food truck or trailer, so it has to translate to a very large format. This project could lead to additional secondary logo designs for our marketing tags of "crunch factor" and "drizzle" as well as an entire vehicle wrap graphic.

Target Market(s)

25-45 married couples with children 16 and under

Industry/Entity Type

Marketing

Logo Text

Pie On The Fly should be prominent and Pie Cones should also be incorporated but less prominent


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Because people have not seen this item before, I think we should have a graphic of a pie cone. That would be a large waffle cone filled with apple pie filling, topped with whipped cream and sprinkled with a crunchy topping ( like granola).
Nice to have
  • It might be nice to see several flavors of pie cones, since we have a lot of space to cover. Some of the other flavors are Banana Cream ( a vanilla custard with banana slices), Chocolate Cream, Strawberry cream ( vanilla custard with chopped up strawberries mixed in) Blueberry cream ( vanilla custard with blueberries mixed in).
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
16 Feb 2013 14:11:37 UTC
Language

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