improve my old business logo

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This customer received 99 logo designs from 46 designers. They chose this logo design from mosby as the winning design.
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Logo Design Brief
I want to improve my business logo. Specially the Lighthouse image. I want my logo to be perceived as:
> More professional
> Flexible
> We run a mature business but with entreprenurial spirit
I am goint to sign an agreement with kreston.com so Iwant to mantain my own image but align it in some point with krestonn“s guidelines:
http://www.kreston.com/brand/global/
https://www.dropbox.com/s/ljx4jjcmmfnqq0u/Manual%20B%C3%A1sico%20de%20Identidad%20Kreston.pdf?dl=0
Target Market(s)
Chief Financial Officers, Chief Information Officers
Industry/Entity Type
Business
Logo Text
Asher & Company
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- lile font used for Kreston at www.kreston.com
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An evolution of our actual logo and a mix with kreston guidelines:
- http://www.kreston.com/brand/global/
- https://www.dropbox.com/s/ljx4jjcmmfnqq0u/Manual%20B%C3%A1sico%20de%20Identidad%20Kreston.pdf?dl=0
Nice to have
- option to use it in our marketing and sales documents but also to use it in a discrete way in our client deliverables
- Colors (like UK flag)
- Scheme Blue (D) Red (H) White (J)
- Pantone (paper) 280 C 186 C Safe
- Web-Safe Hex #003399 #CC0000 #FFFFFF
- 8711D 8711 8711J
- NSN 8305.99.130.4580 8305.99.130.4584 8305.99.130.4585
- CMYK 100.72.0.18.5 0.91.76.6 0.0.0.0
- RGB (Hex)* 0, 36, 125 (#00247D) 207, 20, 43 (#CF142B) 255, 255, 255 (#FFFFFF)
Should not have
- Logo must be aligned in some way with our website www.ashercompany.us