Logo for Stylish sports memorabilia

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This customer received 21 logo designs from 11 designers. They chose this logo design from JTdsign as the winning design.
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Logo Design Brief
WHAT: We need a logo for our Stylish Sports Memorabilia business.
WHO: If James Bond had sports memorabilia in his apartment it would be from us. Elegant, cool, understated. Canvas, art stock paper, screen printing in blacks, whites and a vintage feel.
WHY: We believe that great design is timeless and too much of today's sport merchandise is cheap looking and transient. We are looking for a monochrome design with a vintage slightly masculine, elegant edge.
Note: our business was written up as an OBJECT OF DESIRE by respected design guide The Good Weekend in 2013 (SMH / AGE)
HOW: Our range was founded on redesigning the tram-scroll to subtly integrate the sporting fan's journey with his / her club. Creating a cool piece of art that is instantly understood by other die-hard fans, but simply enjoyed as cool contemporary design by those not in the know. We are growing our range and now besides the tram scroll, have reinterpreted the design classic luggage tag, merging football intel into the contemporary aesthetic. The core idea for our brand and business is all about finding a stylish way to celebrate the sport you love.
Consider a round logo as well as rectangular please
Target Market(s)
AB Audience
Male skew - think Gentleman's club (sporting)
Industry/Entity Type
Screen Printing
Logo Text
FanfarePrints.com where Sport meets Style
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- LOBSTER OR VINTAGE http://weandthecolor.com/prohibition-retro-vintage-typeface-by-hold-fast-foundry/29192
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black and white
- Envisaging High quality black stock with white print
- Sport in masculine font, Style in a juxtaposing more elegant font
Nice to have
- See my logo suggestions below
- I like clever design like:
- http://www.pinterest.com/pin/328973947752955948/
Should not have
- Must not be too busy
- Less is more!