• US$210

• 101 designs

• 32 designers

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Logo Design Brief

We are a small wholesaler supplying brand-name, high-quality products for low-volume, specialty catalogs in Mexico. Our strongest line is perfumes, but we carry all sorts of product lines ranging from accessories like jewelry, watches, sunglasses, and leather goods, all the way to electronics or even bicycles –again, always specializing in branded, high-quality items.
Taking advantage of our product lines, we now want to venture into the retail space with a BOUTIQUE INITIALLY DEDICATED TO BRAND PERFUMES AND ACCESSORIES AT DISCOUNT PRICES.
We need a LOGO TO ATTRACT MIDDLE INCOME WOMEN AND MEN WHO LIKE BRAND-NAME, HIGH-QUALITY ASPIRATIONAL PRODUCTS, who are willing to pay the premium for those high value items, BUT ARE COST CONSCIOUS and thus, are also PRICE HUNTERS.
Our logo needs to be ASPIRATIONAL to transmit the quality of the products we carry, but also FAMILIAR enough to project the affordability of our prices. The logo also needs to be BROAD enough to allow us to EXPAND INTO OTHER PRODUCT LINES IN THE FUTURE, i.e.: we don’t want it to have any specific perfume or accessory associations.
The NAME FOR THE BOUTIQUE IS: SOGNIO. It is a phonetic adaptation of sogno, the Italian word for dream, but we have no relationship with Italy, nor do we want any link to it in the logo, we simply liked the sound and look of the word.
The logo will be applied in the storefront, collateral materials like courtesy wrappings and bags, webpage, fliers, and any other materials associated with a retail store.

Industry/Entity Type

Boutique

Logo Text

sognio