• US$660

• 41 designs

• 17 designers

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Signage Design Brief

Fresh Bowl is a Vancouver (Canada) based South-East Asian restaurant. The space is fun, fresh and contemporary, and the business focuses on to-go and delivery.

The wall graphic/mural is for a 10ft high by 38ft wide wall. We need an interesting and artistic wall mural that supports and further communicates the Fresh Bowl brand.

The graphic must be simple, must include South-East Asian imagery (banyan tree, and/or elephant, and/or buddha), must be visually interesting, and must be "graphic" and fun.

The graphic will be produced in either vinyl that is cut and pasted on the wall in the form of a "wall tattoo" or will be produced as a custom wallpaper.

UPDATE: Attached is an old sketch of the store. I wanted to attach it to at least give you a an idea of what the restaurant is going to look like (as restaurant that does a lot of to-go and delivery food we often refer to it as a "store"). The long wall on the right-hand side is the wall where the graphic will appear.

Target Market(s)

Gastown was once a seedy, undesirable area but how now become one of Vancouver's trendiest areas. The target market who eat at Fresh Bowl are artsy kids in the area, students, young professionals, and young families who will eat on the run or stay in for a meal. Age group is 25 - 50.

Industry/Entity Type

Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Imagery that references South-East Asia.
  
  Must include a lot of white space, but should be very concentrated with imagery on one side, while thin on the other side.

Nice to have

• Words representing company values may also be included:
  
  - Fresh
  - Healthy
  - Quick
  - Growth
  - Opportunity
  - Team
  - Authentic
  - Community
  - Fun
  - Travel
  - Nourish
  - History

Should not have

• Too many colors.
  
  This graphic should be in keeping with the company colors:
  
  - White
  - Green
  - Orange
  - Yellow
  - Grey
  - Black
  

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Files

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