Grout Medic Logo Update

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This customer received 31 logo designs from 5 designers. They chose this logo design from jasqui as the winning design.
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Logo Design Brief
I have and must keep my basic logo but I'm interested in doing something around it to make it more eye catching and memorable. An example I like is from my colleague in Denver who created a character to accompany the logo (see at link below). I'm not requiring a character though I do like that concept. I also would like to avoid adding new colors which will increase printing costs.
http://groutmedicdenver.com
Target Market(s)
The majority of our customers and the target for our advertising is a middle to upper income suburban housewife.
Logo Text
I can't change the current tag line or basic logo.
Logo styles of interest
Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- No new colors which would impact printing costs.
Nice to have
- I do like the idea of a "medic" such as the one used at www.http://groutmedicdenver.com. I think this catches the eye and is more memorable than the logo on its own.
Should not have
- I must retain the basic logo in the final design.