Minimalistic Tradeshow Booth for B2B
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This customer received 16 trade show booth designs from 4 designers. They chose this trade show booth design from Lorelli Joglekar as the winning design.
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Trade Show Booth Design Brief
We have purchased a new tradeshow booth and I'm lacking a great graphic designer to make artwork for it. I do have ideas to start with and will purchase and supply stock art if necessary.
We are a B2B company that sells to a variety of industries, customer types (blue-collar vs. white collar) so we have to be professional but not snub the ground level guys.
122" wide, 89" tall, minimum 120 dpi, +1" bleed. I have an EPS template to start with that has the dimensions all set.
Our verbage will be something like
Benefits statement: "ACHIEVING ELECTRICAL RELIABILITY, SAFETY & COMPLIANCE CAN BE EASIER."
Who we are: "AVO"
What we do: "Electrical safety & maintenance training" "Arc Flash Engineering Studies" "Electrical safety consulting"
No words below the 4' mark - we have tables in our booth. We use calibri font for the most part.
I want an attention grabbing image of a middle aged male doing something: juggling, balancing, looking stressed out. We use alot of white space in our other marketing materials so we have to be careful with background. I also want to somehow integrate pictures of some of the different kinds of electrical installations we work with. I could accomplish that with 5 images - these would be supplied. I can't upload all pictures below... and I know they probably aren't good enough resolution for this. I will upload better res as soon as I can.
ALL OF THE CONTENT IDEAS ABOVE ARE FLEXIBLE...I'm not a graphic designer but I have to play at it with everything else. IF you have a better idea, let me know. BUT this is part of the reason for the budget decision. I am giving the foundation for the idea - I just need someone to translate it into beautiful graphics for me.
We use a certain color blue - I will give color asap, lots of white space, minimalistic style, and red is our logo color so I always try to make red pop if we have it in any of the images we use.
UPDATE 2/25/11 Try using this image as our guy http://www.istockphoto.com/stock-photo-9205398-man-juggling-apples.php
!!!!!!! SEE COMMENTS AS I ANSWER QUESTIONS !!!!!!!!!!THANKS
Updates
Try using http://www.istockphoto.com/stock-photo-9205398-man-juggling-apples.php as our guy. Thanks!
Added Friday, February 25, 2011
Project Deadline Extended
Reason: So I have all day Monday to make a final decision. Thanks!
Added Friday, February 25, 2011
Industry/Entity Type
Graphic Designer
Look and feel
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