• €340

• 13 designs

• 6 designers

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3D Design Brief

We need a graphical illustration of 'disintermediation'. Or in other words 'to cut out the middleman'. We are an online platform that connects lenders and borrowers of money directly and cut out the middleman (the middlemen is mostly banks).

We launch a website (see attached draft) and need a creative illustration.

We ask you to illustrate the following.
A person (a rich lender) walking into a bank. He is walking into the bank from left. The bank will be in the middle of the picture. The person/lender will deposit money at a rate of 1% into the bank. A greedy looking clerk taking the money at a deposit rate of 1%. Then from the right a small family or a private person (looking very sweet/nice) is walking into the bank from the right. They will borrow money at a rate of 8%. The clerk will take money to deposit at 1% from lenders and pass it on to the borrowers ad charge 8%. The spread (7%) or the difference is his/banks profit. That's where we come into the picture. We connect the lender and borrower directly and cut out the bank. That way the lender is getting the same rate as the borrower is paying to borrow...

When you illustrate the bank in the middle of the lenders and borrowers, don't a call it a 'bank'. Just illustrate it as s bank by using a building with a $ sign or something to make that association (we don't await to make the banks angry).

The bottom line is that we cut out the banks/financial institutions and connect lenders and borrowers directly. The cost is passed on the lenders and borrowers in terms of better rates, so they are happy. We handle all transactions between lenders and borrowers.

The web site will be white and simplistic, with infinity look (like apple.com), no background pictures, only this illustration and our orange logo.

So this illustration must be very well made, IT*S THE ONLY ILLUSTRATION ON THE SITE. The most important part is that the message comes through VERY LOUD and CLEAR. We cut out the middlemen (banks) and connect lenders and borrowers directly via our secure and safe (bank grade it platform).

Target Market(s)

Our site is primarily for retail consumers. They will apply for a loan via our website.
other sites that do we we do: www.lendingclub.com www.prosper.com

Industry/Entity Type

Online

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Font styles to use

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Look and feel

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Files

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