Lily Jane Christmas Open House
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This customer received 12 postcard designs from 7 designers. They chose this postcard design from BethandDesigns as the winning design.
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Postcard Design Brief
Lily Jane is a small gift boutique. We carry a very eclectic mix of fun products: women's apparel, jewelry, handbags, candles, stationery, etc. We have our annual Christmas Open House on Friday, November 7th and Saturday, November 8th. I usually use a graphic from Curly Girl Design so I love the look of her art. I want the postcard to be standard size and would love a whimsical Christmas feeling. Nothing traditional. I prefer bright, fun colors or softer pastels as opposed to traditional red and green. No Santas... But I do love snowflakes, presents, reindeer, fun trees, etc.
During those 2 days, customers will receive 20% off their purchase of $20 or more. When they spend $75, they'll receive a free Buy Local tote. I've attached the image for you to use in small format for my customers to see.
Target Market(s)
Women ages 18-55
Industry/Entity Type
Boutique
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A Christmas feel. Snowflakes, presents, glitter. I love a playful, scripty font.
Nice to have
- Love whimsical designs- I've included images of designs I really like.
Should not have
- Nothing traditional. No red and green