• US$320

• 77 designs

• 35 designers

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Logo Design Brief

Solarscape de México is a US-Mexican based solar energy company, we have headquarters in San Diego and Hermosillo, MX and we specialize in large industrial and commercial solar photovoltaic systems.

However, we want to enter the small commercial and residential market with a friendlier, smaller brand called Tonatiuh, obviously powered by Solarscape.

We have the concept, but we need a new logo design to go along with it. We had a basic logo design but found it really similar to the one of INAH México (please google "logo INAH Mexico").

I'm sure you will find a lot of literature regarding this, but just to explain it a little bit further, the basic shape of this popular icon is formed by the face of Tonatiuh, the aztec god of the sun; a North arrow, the rest of the cardinal points are represented by round shapes, and the squares at the diagonals are representing the four suns of the previous eras, (in aztec mythology, we're supposed to be living the era of the 5th sun: Tonatiuh)

Our new logo should communicate easy access, user-friendliness, and trustworthiness. Our slogan "Energía solar a tu alcance" means "Solar energy at your reach". We basically want to go down a notch from our big company identity without really loosing the relationship between the two.

Target Market(s)

Small commercial and residential market

Industry/Entity Type

Solar Energy

Logo Text

Tonatiuh

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must be identifiable on the spot, not a complicated design as the original iconography of aztec mythology, but something that strongly reminds you of its identity with simple lines and a strong message.

Nice to have

• The logo of our "mother" company is a Sun merging with a green leaf (representing the renewable energy world), something to hint the user of the relationship between the two companies could be good but nothing really obvious as we are trying to provide Tonatiuh with its own powerful identity.

Should not have

• We are trying to reach a market that seeks affordability, but we do not want to look cheap trying to accomplish that. We would not like cartoonish designs (and specially no characters) as we believe appropiate simplicity can also communicate this feature.
• I'm attaching the logo from INAH MEXICO (please see why we are looking for a fresh idea, the INAH logo looks almost identical to our previous logo, and it is a huge government entity here in Mexico. Their logo is everywhere now. Please help us find something that sets Tonatiuh apart from this logo.

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Files

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