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Hot tub/patio/ backyard design retailer updating current name and logo
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This customer received 54 logo designs from 15 designers. They chose this logo design from DownsArt as the winning design.
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US$400
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54 designs
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15 designers
Logo Design Brief
Thanks for taking a minute to look at our project. We are a family owned hot tub/ patio retailer. We have been in business since 1996 and our business model has evolved over the years. In the beginning we sold and serviced hot tubs. In the last 5 years our direction has changed and become more diversified. We still sell and service hot tubs. That is our main business. However, we also sell large amounts of high end patio furniture. We build custom outdoor kitchens and custom fire tables. In the last few years customers have asked us to design their outdoor living spaces. So in a nutshell we really focus on enhancing "outdoor living."
We have decided to rename our current business for 2 reasons.
1. Help establish us as more than just a hot tub store.
2. Utilize our biggest asset "our name." We live in the midwest and the vast majority of our customers work with us because they either know or have heard of our current owners.
As I mentioned our main business is hot tubs. We need a logo that utilizes our new name " BURDICK'S BACKYARD" but somehow tells the customer what we do. I am not looking for a cold logo. I am looking for something that is colorful and fun. I dont mind if we incorporate hot tubs/patio/design/etc. into the visual. I am open to any and all ideas. I think I want the name to be fairly recognizable and graphic. The name "BURDICKS BACKYARD" needs to be interesting and eye catching. I think we could build the hot tub,back yard concept into some visual element.
Updates
Just FYI, I have decided to add an 's to backyard. It will read BACKYARD'S. Makes people realize we dont just work on our backyard. Thanks
Added Thursday, December 27, 2012
Project Deadline Extended
Reason: Meet with staff to discuss current designs, possible changes, and solidify our goals.
Added Friday, January 11, 2013
Target Market(s)
My main market is 30-65 year old families with an income of around $75-$125k. Very family oriented.
Industry/Entity Type
Business
Logo Text
Burdick's Backyard
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Large , bold, interesting graphic that recognizes the name of business. But also must somehow convey what the business does. Hot tubs, patio, patio design. A quick, generic idea would be the business name imbedded in a hot tub shape with point text.
Should not have
- I am not looking for a sharp, super professional looking logo. I am looking for an inviting fun logo.