Re Brand Cashback Logo

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This customer received 60 logo designs from 12 designers. They chose this logo design from Istodor Ionut as the winning design.
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We are a Small Loan Business in Southern California and we are in the process of changing our Product Mix. For the Past Ten years our primary product / service has been what is called Payday Advance. Also commonly known as a Payday Loan. Our logo design is a very important part of our signage programs and protocols since that is the number one way we drive business. We want to portray an image of being both friendly and professional. It is also very important to us to have something that stands out from a signage perspective and we need to develop colors and text that are easy for our customers to understand what we do. I have attached a sample of our current logo and a store sign for you to review.
We want to rebrand from Cashback Payday Advance to something like
Cashback
Payday, Title, Signature Loans
We want to relay that we are loan experts and will help the consumer with what product best suits their needs.
We have enough presence now that our name is recognized.
Updates
oh and one other thing our web url is www.cashbackadvance.com
thank you for your consideration.
Added Wednesday, October 01, 2014
Hello All thank you for your submissions, I have tried to provide as much feedback as I can. With this in mind we are changing slightly the strategy of the design we would like it to read:
Cashback Loans (top line)
Payday, Signature, Title (second line)
We want our logo to translate well to signage.
If I am not clear please don't hesitate to email me.
Thanks
Added Friday, October 03, 2014
Target Market(s)
Adults aged 22-50 people who handle their finances and are in need of emergency cash. we are split 50/50 among men and women 40 % have some college. seeking a friendly yet professional design
Industry/Entity Type
Store
Logo Text
Cashback Payday, Title, Signature Loans
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- makes for great signage