Smoked and cured (hand made) continental foods

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This customer received 74 logo designs from 12 designers. They chose this logo design from Fatih Ercan as the winning design.

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Logo Design Brief

Hi, We are about to change our name from En Guete-Swiss food to 'Wright's Continental'.
However, we need a logo that that draws attention more to the word 'Wright's' and very minimal attention to the word 'Continental'. If possible

We are a company selling a range of hand cured and hand smoked products...i.e Salami/ Gravadlax/ Smoked Salmon to name a few.
We sell 'High End' foods and we'd like to portray that in our logo.

All of our food is hand made and hand cured/smoked by us.
We try to use responsibly sourced, fair trade foods with out nasty additives etc...At some stage we also want to have our own farm etc so not sure if colours should reflect all of this?

So, high end, smoked and cured hand made foods...totally natural & sustainably sourced etc with an huge emphasis on the word 'Wright's' ......and less so on the 'Continental'..

Could we also have a look at some logo's with just 'Wright's as well please (omitting the 'continental' altogether)

I have already added a brief previously but can't find it listed anywhere on vistaprint? Please use THIS brief...

Update 1: We need a more elegant design which can be used both for High End catering (and also for farm use later on)
We need to be able to use the logo for all types of things (vehicle livery, labelling, banner artwork so needs to be easily transferable by other companies?. Would a neutral back ground be better??..am asking as I have no experience with design. (obviously!) Thanks very much...sorry to be difficult..
Update 2 :We definitely now like the combination of Khaki and deep red...

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Updates

Hi all, Would really appreciate it if everyone could be looking at the designs and comments already submitted? Would help a lot guys.. Many thanks Tess
Added Wednesday, October 08, 2014

Target Market(s)

Foodies & high end restaurants middle/upper class age:30+

Industry/Entity Type

Catering

Logo Text

WRIGHT'S or WRIGHT'S continental


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Decorative
Script

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Economical
Upmarket
Payments
1st place
£150
Total
£150

Project Deadline
10 Oct 2014 18:20:06 UTC
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