VB Excellence Gets a New Logo!

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This customer received 107 logo designs from 32 designers. They chose this logo design from dianagargaritza as the winning design.
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Logo Design Brief
We're looking for a new logo, one that better represents what we do, and more importantly, one that represents our users - students.
VB Excellence in a nutshell:
We help Finance, Accounting, and Business students excel in their exams through Private Tuition. 70% of our students achieve a First Class (Distinction); nearly 30% achieve a 2:1 (Merit).
We currently only cater to the University and Professional (ICAEW CFAB, ACA, ACCA, ICAS, CFA) levels, but are looking to teach at the A-Level and GCSE Levels soon.
For more information about us, please see www.vbexcellence.com and also see the document (Know Us [Lean Canvas]) attached - it's 1 page, and will give you a good insight about the enterprise.
The proofreading service on the site DOES NOT EXIST anymore - the site will be getting a whole refresh too, once the new logo's ready!
Our attributes:
Fun, friendly, approachable, engaging, dynamic, and most importantly: student-centric.
Our positioning:
We’re at the premium end of the Private Tuition and Classroom Teaching industry.
Information about the new logo
We want our attributes to come across in the logo. We’re also looking for the logo to be something that our students can relate to, and identify themselves in. in terms of the colours, we’re open to anything – we’re going for a complete brand refresh.
Target Market(s)
University Students studying Finance, Business, Accounting, Economics, and/or Mathematics, and Professional Students (those pursuing a professional accounting or finance qualification)
Logo Text
VB Excellence
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Imagery / illustrations. It shouldn't be a font only logo.