'Budoman' - Mascot / Icon
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This customer received 28 mascot designs from 12 designers. They chose this mascot design from rezahales as the winning design.
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Mascot Design Brief
We are a martial arts school (South Elgin Budokan) that focuses on drawing in the average family that wants to participate in martial arts activities. We already have a business logo, looking for a human character icon. We offer multiple martial arts programs for kids 3 to 103. Programs range from traditional (controlled/calm) martial arts (judo, tai chi, aikido, etc) to modern (sometimes chaotic/rough&tough) (MMA, boxing, kickboxing).
Budoman should include - wear a martial arts uniform; skin tone medium, hair medium brown. Appealing to all ages (non-childish). Our school colors are black and red with a touch of silver/gray. Attached is our logo. Would like to see multiple profiles of character. We would like him to represent having fun participating in any style of martial arts and being a part of the Budokan family.
Updates
A little more clarity.
We're looking for a realistic looking male martial artist figure that will appeal to children and adults. Not too cartoony or too hulkish-built looking. A friendly instructor who expounds self-esteem. Our student base consists of average people who want to learn martial arts and be a part of our Budokan family. Many students do compete in tournaments, but only a small percentage go into aggressive (UFC, Boxing for example) competitive fighting.
If we were to commission someone to build a costumed figure for a parade, for example, the character would be easily recognizable as our school's icon / mascot.
Many Thanks!
Added Tuesday, September 30, 2014
Project Deadline Extended
Reason: We haven't seen anything close to what we have in mind. Attached a PDF with some characteristics we are looking for. This has to be a mascot-like character that can be replicated in many media including costumes for parades for example. Again, we're looking for a personality that will appeal to soft & hard martial art students young and old.
Many Thanks for considering the challenge!
Added Thursday, October 16, 2014
Target Market(s)
Youth and adult martial artists.
Industry/Entity Type
School
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- (10/16) Attached are some examples of the characteristics that are close to what we are looking for.