Hillcrest Web Design Project
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This customer received 99 web designs from 17 designers. They chose this web design from MIND as the winning design.
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Web Design Brief
I need the front page and an internal page designed for this client's website. The logo is attached. Obviously the colors have to go with and/or work with the logo colors. I also attached a very rough brochure layout to help you see the direction we're going in with print materials. The rough site map is also attached. I see a slider on the homepage, the art for which I may come back to you to create. This clinic is in a very high end Dallas neighborhood. The hook is that it's a primary care and urgent facility with convenient hours.
I don't know how much this impacts your design, but this will be a Wordpress site and I'm using a framework called PageLines (pagelines.com). If PageLines proves to be inflexible, I'll have to get a template that allows me to execute your design.
This site (http://neighborhoodmedicalcenter.com) has the type and quality of content I will eventually have on the Hillcrest site.
Updates
I just revised the brief for this project. I added the site map and added details to the overview and the "Must Have" section. Thank you for revisiting the brief.
Added Thursday, December 20, 2012
Project Deadline Extended
Reason: Christmas was a bad time to end it.
Added Tuesday, December 25, 2012
Target Market(s)
Women 25-54 with children living at home, income over $150k/year
Industry/Entity Type
Clinic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Masthead incorporating the logo
Followed by the primary nav
Slider on the home page below that
Dual nav - 1 with the nav in the attached site map
2 secondary nav with areas of healthcare
There will three blocks under the nav
1. It's about time (with a small blurb less than 50 words.
2. It's about choices (with small blurb)
3. It's about you (with small blurb)
Three footer blocks
patient check in link on every page
"No appointment? No problem" icon on every page