• US$400

• 109 designs

• 39 designers

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Logo Design Brief

We are Fine Touch Dental West, a company that owns dental clinics in Sasktoon, Canada. We have a clinic with a 30 year old logo that needs to be updated to reflect today's health conscious consumer. In this business, it's mostly women that deal with the family dental needs, and younger women of child bearing years who make the decision as to who they want to work on their families. We also want to avoid any graphics that are suggestive of or trigger memories of past painful experiences. This would include most logos of a tooth, unless it's very subtle. We are interested in challenging you to come up with something innovative for this clinic, please. We will use the logo at our new website now under construction, and in our direct mailers. We do general dentistry.

Thanks - Bob Anderson, President, Fine Touch Dental West.

Target Market(s)

Women, 25-55 primarily

Industry/Entity Type

Dental

Logo Text

Lakeview Square Dental

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This logo will be used in all our marketing materials, on line, and in clinic signage. We are looking for new families to come in.

Nice to have

• Use cool colors such as blues and greys perhaps, which reduce anxiety levels.

Should not have

• Graphics which might trigger painful memories of past dental experiences, e.g. a bare tooth showing the roots. A nice smile would be acceptable. Perhaps something with a toothbrush, but I'd like to see you be more creative.