• US$200

• 66 designs

• 26 designers

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Logo Design Brief

Logo for my personal training and life coaching business.

At this point I am the only coach/trainer but I intend to grow it to multiple coaches and trainers.

The physical (personal training) aspect falls under the heading of 'functional'. I use weights (barbells and kettlebells), body weight movement, running.

The coaching aspect includes elements of neuro-linguistic programming, goal setting, life coaching.

My clientele are middle aged, primarily female, married with kids, top 10% income earning, business owners and self-employed professionals

My current website is www.scottbovard.net. I will continue to use this site but improve it and modify it to incorporate the name Retrofit Performance [www.retrofitperformance.net].

Attached is the logo I have been using. It is my name with a Kettlebell and a tagline. I am fine with it. If you think the kettlebell makes a good element feel free to use it for this design challenge. I do like the 'power button' icon in the kettlebell.

Attached is a logo idea that I came up with. I think it is OK but not great.

Target Market(s)

middle aged, primarily female, married with kids, top 10% income earning, business owners and self-employed professionals

Industry/Entity Type

Life Coaching

Logo Text

RP or retrofit performance (could include .net)

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have color but look good in black & white &/or grayscale.

Nice to have

• My colors have always included dark or cobalt blue as well as white, gray and black. I am not married to a specific arrangement.
• I didn't check any boxes for the logo style because I can appreciate all of them. I am not partial to any one in particular.
• I am partial to sans serif fonts but not required.

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Files

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