BreakingResearch
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This customer received 157 logo designs from 41 designers. They chose this logo design from John. as the winning design.
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Logo Design Brief
BreakingResearch is a start-up company and will combine web-based services with consultancy in evaluating Research and Development (R&D) results, analyse R&D trends and ease technology transfer. Clients of Breakingresearch are Research Institutes, High Tech industries and Governmental organisations.
BreakingResearch will develop infographic interactive tools which will provide insights in the world of Research and Developments, revealing new trends and ground breaking research.
The brand of our company is build around the following key words:
• Serious
• Professional
• Advanced
• Web 2.0
• Iconic
• Modern
• Infographic see i.e. http://www.designfriends.lu/2010/04/25/04-infographythm-mapping-august/
The characteristics of the logo design are that it is:
• Unique
• Scalable for enabling inclusion in infographic tools
• Feels to be clicked
• Timeless
• Elementary
The logo which we use up until now is attached. This logo does not have enough of the professional style we are looking for. And the round shapes and the font are not realistic enough to stay in one’s mind as an icon. The modernity can be better and there is too little of an infographic style in it.
Updates
Project Deadline Extended
Reason: We have seen that it isn't easy for any of the designers to meet all of our requirements in our brief simultaneously, although some of you are getting quite close. The problem is that although our feedback is taken, our original brief seems not be taken enough into account in combination with the feedback provided. We have extended the deadline to be sure that our brief is adhered to in combination with the feedback provided.
Added Wednesday, February 16, 2011
Target Market(s)
Our target group are Universities, Academics, Researchers, Consultants, Research Institutes, High Tech industries and Policy makers, Governmental organisations.
Logo Text
BreakingResearch
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should be easy to recognise and to read. It should have some kind of circle, or spiral logo, to symbolise the all-inclusiveness of our services
Nice to have
- One or more letters in the text breakingresearch could have a special design to accentuate the special nature of the service provided
Should not have
- Forms which are too complicated