Exciting Racehorse Sale Information Brochure Project
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This customer received 21 brochure designs from 6 designers. They chose this brochure design from Loretta Reilly Design, Inc. as the winning design.
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We are a company based in Australia that sells shares in race horses. We syndicate the hroses into smaller shares which we sell, after wich we manage the horses throughout their racing career, gaining the maximum potential from the horse and providing the most enjoyable experience for the owners/investors. We require our information brochure to be updated. The brochure is customised for each horse we are selling so it must be in a format that we can edit ourselves once created. It would be handy to have a 'shell' in which we can then edit the content.
I have attached a copy of the current brochure requiring an update. The look and feel that we are after is very professional, yet exciting and fun.
Our main company colours are red and white so we would like to see these imcorporated into the design.
The design should communicate experience, success, excitement and professionalism.
The font within our logo is "fertigo regular" if you wish to use it in the document.
Updates
Logo file now working - file #23
Added Tuesday, December 18, 2012
Target Market(s)
Adults, both genders, all education levels and occupations buy racehorse shares so it needs to be for a broad audience
Industry/Entity Type
Racing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include our logo and some of the images of our horses/clients that have been provided.
Must also have scope to include all the information in the example we have provioded.
The design must be in a format that we can customise all content for each individual brochure sent.
Must be under 5MG so it can be sent via email
Nice to have
- * Some type of heading for each section eg. 'Prizemoney', 'Management', 'The Trainer' etc.
* A coverpage where we can incorporate a photo and the name of the specific horse we are selling.
* We are open to your thoughts and creative designs however one possibility for the coverpage may include a montage of photos and logo at the top with a photo of the specific horse and its name below??