Small Unique Manufacturer Needs a facelift for eCommerce Wordpress Site

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This customer received 15 Wordpress designs from 6 designers. They chose this Wordpress design from pb as the winning design.
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We need a wordpress template design that brands our business based in Minneapolis, MN called "Paddle Parties". Paddle Parties manufacturers and assembles fraternity and sorority paddle kits for Sisterhood parties and fraternity rush and pledge process decoration parties. We're our site is an eCommerce site that runs at PaddleParties.com. We'd like an attractive design that's more on the feminine side (rather than masculine) as our primary consumer will be female. However as we move into the future we will have products for the fraternities as well.
We like earthy neutral colors, our products are unfinished pine, walnut, and oak, but we're not keen on focusing on woodgrain designs, etc.
The final design should communicate fun, be clean, clear, and bright, and appeal to the millennial generation and must be fully functional.
We're currently using the WooCommerce plugin for our eCommerce back end and like it.
Target Market(s)
College greeks. Fraternity and Sorority Members
Industry/Entity Type
Business
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, clear design. A nice branding project start to finish. Millennial focus.
- Must work with our current WooCommerce page.
Should not have
- Anything that looks down or talks down to college students.