Anesthesiololgy Performance Improvement and Reporting Exchange (ASPIRE)

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This customer received 46 logo designs from 24 designers. They chose this logo design from z a n a as the winning design.
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We are looking for a logo for our newly created Anesthesiology quality improvement organization.. We collect data from the anesthesia electronic medical records across the US and Europe, use it to provide feedback to hospitals and physicians with the intention of improving the quality of care. The name of this organization is ASPIRE – Anesthesiology Performance Improvement and Research Exchange. ASPIRE will be a sister organization to our existing research group, the Multicenter Perioperative Outcomes Group (MPOG). MPOG currently has website and logo design (https://mpog.med.umich.edu/). So, the mission of ASPIRE is quality improvement and mission of MPOG is research. The goal is to have the ASPIRE logo be very similar and potentially use the same font and design aspects. One thought that we had was that MPOG uses a circle that mimics the ‘O’ in outcomes, maybe the ASPIRE can use a similar design and use a triangle to mimic the ‘A’ in Anesthesiology. I have attached the MPOG logo to this design.
Additionally, if your designers want to alter the MPOG design to make the two match better, we would welcome a change to that logo as well. Again, the key is that ASPIRE and MPOG have similar design aspects.
Target Market(s)
Medical personnel, doctors (anesthesiologist), nurses and researchers. The site can be viewed by the public, but our target audience is medical.
Industry/Entity Type
Electronic
Logo Text
Anesthesiololgy Performance Improvement and Reporting Exchange (ASPIRE)