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Women's retail clothing boutique logo - casual, comfortable
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This customer received 263 logo designs from 64 designers. They chose this logo design from VictoriaN as the winning design.
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US$240
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Logo Design Brief
Retail clothing boutique. Concept based on the identity of "3 Sisters" - (the name of the store) - together "since 1959."
Store will have 3 distinct personalities/clothing lines - one for each sister:
+Joye “joy” always happy, finding joy in everyday happenings (casual outdoor, living togs)
+Ande “warrior” strong, steady, (classic yet casual work collection)
+Peg “pearl” soft, nestled in a shell (comfortable at-home)
Logo should exude confidence through strong yet feminine typography.
A graphic representation of the concept of "3" is desired - i.e. 3 women depicting the three different styles, or some idealized representation of a family of "3".
A feeling of "comfort/comfortableness/cotton softness" should be implied.
If female figures are used, they must be realistic depictions of a normal adult female, i.e. not "stick" thin. One of the figures should reflect a "plus" size - the other two of "medium/regular" size.
Updates
Please look at the sample file I attached. It is concise, easy to read both as a storefront sign and any ancillary materials using the same logo (letterhead, tags, etc.)
Added Sunday, April 21, 2013
Please view the "Update" in my brief for a clarification of some details.
Added Sunday, April 21, 2013
Target Market(s)
Adult females, upper 30s +, mid- to upper-income, self confident, self sufficient, knows who she is and what she likes
Industry/Entity Type
Boutique
Logo Text
3 Sisters (since 1959)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 3 Sisters
since 1959
Nice to have
- soft, yet contemporary color palette (aqua, brown, green, light grey, etc.)
A concept design is included as an attachment.
I have also attached some graphics that have caught my eye and are indicators of the "feel" of what I'm looking for.
Should not have
- Anything too "cutesy"
Fonts should not be too flowery/flourish-y - must be legible from a distance for storefront signage.
Fonts should also not be too rigid/blocky/masculine.
Any graphics of female characters should be caricature - not attempt at a lifelike depiction.
Any female characters should NOT be depicted as too skinny - unrealistically thin.
