• US$410

• 24 designs

• 12 designers

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Logo Design Brief

Each year, our company hosts a women's client event and creates a custom visual identity (logo) that is incorporated across all of our meeting materials. The logo often reflects some of the spirit of the event theme (for example, in 2012 our event was in a community known for art and focused on transformation, so the logo was sketched as though an artist might draw a woman in a state of metamorphosis. (Example attached.) A few design imperatives:
- Clean, crisp, strong and contemporary look, abstract designs will work
- Leverages aspects of the event theme (details for 2015 event follow)
- Subtly incorporates the characteristics of a woman (we have had great success embedding a woman into the designs - some years the profile or features are more prominent)

2015 Event Theme:
Grand Vistas (Title)
Sculpting Your Leadership Legacy (Subtitle)

Event is at a southern CA hotel that is Grand, opulent Mediterranean features and rolling hills as a view (vistas). Vista also defined as a mental view of a succession of remembered or anticipated events.
"Sculpting" as we are all continuously working and developing our leadership skills, also tied to the ornate sculptures/structures present in the event hotel, being molded, sculpting tools. Sense of optimism, forward looking, strength, focus - all things you want in a good leader can shine through in design.

Past logos attached as reference:
(2014) Resiliency Through Change: Leadership Essentials (woman front of ship blazing through rough waters)
(2013) Fearless Leadership Conquering Today | Architecting Tomorrow (women are abstract in shaping the world)
(2011) The Art of Transformation: Leading Through the Waves of Change
(2009) Keys to the Future: Leadership Tools for Tomorrow (held in Florida Keys, woman profile in key)

Industry/Entity Type

It Company

Logo Text

Grand Vistas (title) Sculpting Your Leadership Legacy (subtitle)

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