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Established manufacturer of decorative hardware and home decor needs new logo
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This customer received 172 logo designs from 42 designers. They chose this logo design from polj designs as the winning design.
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US$160
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172 designs
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42 designers
Logo Design Brief
Susan Goldstick established her company in 1992 with a collection of unique cabinet knobs embraced originally by the design community, followed by retail stores and decorative hardware showrooms. Decorative drapery hardware, painted furniture. table lamps and switch covers are all products that have been added over the years.
Susan's design style is distinct, noted primarily for colorful paint finishes and jeweled accents. Up until 2006 we had printed catalogs that mirrored the web site utilizing a Desdemona font with product images.
We recently gave our web site susangoldstick.com a major re design with a fresh look. We would like the logo to use the name Susan Goldstick, possibly doing something with the initials. It';s important to feel modern, and eye catching to the internet shopper and should look good wtih the new website. It would be helpful to see how the logo looks on the home page. of the web site when submitting artwork.
Updates
Thank you for your submissions. Please see my updated brief. I hope it adds more clarity to what I'm looking for.
Added Wednesday, September 17, 2014
Project Deadline Extended
Reason: I have narrowed down my favorites and I and have asked some designers about modifications. I want be sure there's enough time to submit new designs as well as welcome any new designers for their submissions..
Added Saturday, September 20, 2014
Thank you all for your submissions. Although I've narrowed down my favorites, I'm still undecided about which is the best fit and have extended the deadline 3 days. I just want to emphasize that the logo should look sharp on our new website susangoldstick.com. I prefer to see the company name in the sacramento font unless there's something that would look better on the site.
Our style is distinct, noted for colorful paint finishes and bejeweled details. All our decorative hardware is handmade and all of our products are hand painted, including furniture.To stay true to our brand, the logo should have an artistic flair and be modern and sophisticated.
Added Saturday, September 20, 2014
Target Market(s)
people looking for one-of-a-kind home decor they can't find anywhere else, looking to expand into a younger market
Industry/Entity Type
Internet
Logo Text
Susan Goldstick
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Refer to my site:
susangoldstick.com for design inspiration
Ideas/Concepts to Consider:
Cabinet Knobs/Pulls
Design elements in my custom furniture
Our signature pieces have a waved brushstroke/texture look to it
Eclectic style, art nouveau (scrolled design elements, spirals, organic shapes)
Bright, Vibrant Jewel Toned Colors
Nice to have
- Sacramento font
Should not have
- Be careful not to get too girly.