• US$200

• 39 designs

• 19 designers

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Logo Design Brief

We need a logo design for a hotel located on the lakefront of Deep Creek Lake, Maryland called Will O' The Wisp. This 47 room hotel boasts incredile views of a beautiful lake with a private sandy beach, indoor pool, jacuzzi, and various styles of rooms. It is referred to as "The Deep Creek Lake Original" because it is in the heart of the resort area and is very well known. It has recently been changed to our management company so it is going through many changes to upgrade it's style and amenities. They are Prestige Condominiums.

We would like to see an "Adirondack Feel" in the logo as that is the design theme we are looking for in the hotel. Colors Pine Green, Darker Red, Gold, and Brown are what we are looking for. It should not use all of these colors. Maybe 1 or 2 and red is our least favorite. This logo will be the signature for all marketing tools like website, billboards, outdoor signage, business cards, and letterhead.

It should be distinctive, high-end luxury lodge feel. Clean, crisp, and fresh design and fonts. Sophisticated look and design.

Target Market(s)

Middle Class Luxury, Families, Professionals

Industry/Entity Type

Marketing

Logo Text

Will O' The Wisp

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Will O' The Wisp
  Sophistication

Nice to have

• Accent the "W's" and the "O" in the name

Should not have

• Not youthful or beachy or bright
  Not overly ornate
  Should not use all of the colors. Maybe 1 or 2
  Not Brassy Gold