A stock exchange research site for tractors

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Web Design Brief
EquiPoll (short for equipment poll) is a web app for locating specific heavy equipment (e.g., bulldozers) being sold at upcoming auctions as well as providing functionality for users to research machines and keep track of heavy equipment auction sales as they occur at an auction event. They can enter notes about a specific machine, forecast the sales price, and capture the actual amount it sells for at auction. This is a data driven site so we want to keep it clean. No pics of tractors please. We need a logo in short order for a major event occurring Feb 1!
Target Market(s)
Equipment Auction attendees. Local excavation companies,small business owners that operate construction equipment, large fleet managers like Waste Managment, Bechtel and used equipment dealers like Caterpillar, Deere
Industry/Entity Type
Construction
Coding
Coded - Design and coding required
Number of Pages Required
1 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Abstract representations of equipment (smoke, strength, power, dirt, holes, etc.)
Should not have
- Drawings of tractors