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Revamp of Current Logo

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This customer received 67 logo designs from 25 designers. They chose this logo design from eightball inc. as the winning design.

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  • Closed - Design Selected
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  • Budget A$200
  • Number of designs 67 designs
  • Number of designers 25 designers
Logo Design Brief

My business name is Darren Lange Swimming Academy but many customers know us the DLSA as per our current logo.

I am contemplating a redesign of this logo. First and foremost I would like to see the wording 'Darren Lange Swimming Academy' come back into the logo somehow as our current logo is not descriptive at all.

While currently I envisage a stylised version of the wording as noted simply being added underneath the DLSA logo, I am open to considering a totally new approach if something really works well.

Our program is a more formal program than most so we tend to stay away from that real kids logo look etc.

You have 2 options within this brief: 1. keep/slight modernize our current logo AND add the wording 'Daren Lange Swimming Academy' in a seamless way or 2. Come up with a new approach to our logo that has clear ties to the current logo i.e. colours (gold/yellow, navy/blue) and the dolphin.

Please remember, I am also considering maintaining the current DLSA logo but adding the Darren Lange Swimming Academy wording in a seamless fashion. Maybe you can 'tweak' the current logo and add the wording in an exciting way or maybe you see it all in a different way altogether... I'm open to anything.


Please message me if you require a more detail explanation.

Cheers,

DL

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Updates

Hi designers!


Thank you so much to everyone who has submitted their designs so far. Many designs have had me thinking of different options as to what we could eventually come up with.

After thinking about things for a few days I've been able to clarify what I am looking for a bit more and have updated the brief with a few more specifics.

Thanks again... The designs coming in are challenging my views of what has been a 20 year old logo that I came up with in Corel Draw with very limited talent and imagination. :)

Please remember, I am also considering maintaining the current DLSA logo but adding the Darren Lange Swimming Academy wording in a seamless fashion. Maybe you can 'tweak' the current logo and add the wording in an exciting way or maybe you see it all in a different way altogether... I'm open to anything.

Cheers,

DL



Added Sunday, December 09, 2012

Project Deadline Extended
Reason: My sincere apologies for having to extend this deadline. I have 2 design projects on the go at the moment and are getting some great submissions, but with being so busy on the lead up to Christmas I haven't been able to give the entries the consideration they deserve. I will extend by seven days and wok to get feedback to everyone over the next 24 hours. Cheers, Darren Lange
Added Thursday, December 27, 2012

Target Market(s)

children 3 to 10 & mothers 20 to 35

Industry/Entity Type

Business

Logo Text

Darren Lange Swimming Academy

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • A dolphin in some form.

    The letters DLSA.

    The wording Darren Lange Swimming Academy.

    Colours - Gold/yellow and Navy/blue. Could add a 3rd colour maybe bright green, red or orange.
Should not have
  • Should not be 'badge like'.
Files
PNG
DLSA LOGO ETCHED Friday, 07 December 2012 08:52:56
Friday, December 7, 2012
Payments
1st place
A$200
Total
A$200
Project Deadline
08 Jan 2013 04:57:31 UTC
Language